Paris, October 17th 2022 – VinFast, the first Vietnamese electric vehicle (EV) manufacturer, revealed further details of its European business strategy today at the 2022 Paris Motor Show and announced the opening of dedicated country headquarters in Germany, France and the Netherlands. The opening of the headquarters aims to amplify VinFast’s business activities in the region, develop its extensive direct-to-consumer retail network, and roll out mobile service, to ensure a premium customer experience.
The three headquarters of VinFast in Germany, France, and the Netherlands are located in Frankfurt, Paris, and Amsterdam. Opening a VinFast headquarters in each market is designed to provide an optimal level of service to each customer, driven by an in-depth understanding of each country’s nuanced requirements. In support of its ambitious rollout, VinFast already has hundreds of employees in place across its European launch markets, boasting a range of major vehicle manufacturer experience and market-specific expertise. VinFast also plans to increase this figure in the coming months.
The opening of VinFast’s first flagship store, in Cologne, Germany, is scheduled for November 2022. It will be followed before the end of the year by Paris as the first French store, then Nice; and Amsterdam as the primary Dutch location; Berlin, Munich, Frankfurt and Hamburg, in Germany. New European locations opening early in 2023 will include Oberhausen in Germany; Marseille, Rennes, Montpellier and Metz in France; and Den Haag and Rotterdam in the Netherlands.
VinFast’s retail and services system will be supported by a network of technicians and Mobile Service vehicles that provide customers with a wide range of flexible repair and maintenance options. Service appointments can be booked via the VinFast app and carried out at home or work, or at any VinFast store that supports servicing. The mobile service has been deployed in Germany and will expand across Europe in Q1 2023. VinFast also aims to hire over 200 technicians during the next 12 months to support its aftersales network.
Ms. Le Thi Thu Thuy, Vingroup Vice Chairwoman and VinFast Global CEO shared: “Returning to the site of our global debut four years ago, VinFast is proud of the great strides it has taken towards its market expansion and commitment to driving the global electric vehicle revolution. VinFast aspires to an even bigger achievement: becoming a beloved all-electric brand in crucial European markets. I believe that our world-class quality cars, reasonable pricing strategy, and outstanding customer services will soon make VinFast a preferred brand of European consumers.”
Europe is an important market for VinFast. Along with establishing its headquarters in France, Germany, and the Netherlands, as well as developing an extensive retail and service network, VinFast continues to seek a suitable location for a European manufacturing facility.
VinFast - a member of Vingroup – envisioned to drive the movement of global smart electric vehicle revolution. Established in 2017, VinFast owns a state-of-the-art automotive manufacturing complex with globally leading scalability that boasts up to 90% automation in Hai Phong, Vietnam.
Strongly committed to the mission for a sustainable future for everyone, VinFast constantly innovates to bring high-quality products, advanced smart services, seamless customer experiences, and pricing strategy to inspire global customers to jointly create a future of smart mobility a sustainable planet. Learn more at: https://www.vinfastauto.eu
Established in 1993, Vingroup is one of the leading private conglomerates in the region, with a total capitalization of $35 billion from three publicly traded companies (as of November 4, 2021). Vingroup currently focuses on three main areas: Technology and Industry, Services and Social Enterprise. Find out more at: https://www.vingroup.net/en.
About Paris Motor Show
The Mondial de lAuto (Paris Motor Show) is one of the worlds leading motor shows in terms of attendance (more than 1 million visitors in 2018) and media exposure (more than 10,000 accredited journalists, including 52% from 100 countries). A precursor of international motor shows, created in France by the pioneers of the automobile, it celebrated its 120th anniversary in 2018. Supported by the automotive industry, the Paris Motor Show aims to showcase an industry at the forefront of innovations, which will shape the central role that the automobile will play in the mobility of the future. The PFA and Hopscotch are associated, since 2019, for its organization.